The Goodyear Tire and Rubber Company would pay in the instance of their blimp. They do not pay the school per say, they would pay the body putting on the event for exclusive advertising rights. It is in their advertising budget to do so. This is how they keep reminding people like us to buy their products, goods or services.
When a blimp (ie Goodyear)is at a football game, who pays who? the compnay pay the school, or vice versa?windows xp service
sponsor pays the sport
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